Project KPIs and Statistical Data
Website Metrics
| JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
| Website Activity |
| Farm Profiles | 190 | 224 | 229 | 235 | 257 | 267 | 267 | 269 | | | | |
| Website Page Views | 1,621 | 4,389 | 3,548 | 5,490 | 7,875 | 6,337 | 5,880 | 5,670 | | | | |
| Website Total Users | 618 | 2,200 | 2,170 | 2,767 | 4,299 | 4,032 | 3,686 | 7,887 | | | | |
| Website New Users | 597 | 2,200 | 2,124 | 2,723 | 4,261 | 3,981 | 3,662 | 3,278 | | | | |
| Traffic Sources |
| Direct | 257 | 297 | 308 | 399 | 364 | 277 | 408 | 195 | | | | |
| Organic Search | 155 | 166 | 147 | 330 | 178 | 403 | 529 | 281 | | | | |
| Referrals | 17 | 31 | 147 | 25 | 12 | 7 | 18 | 11 | | | | |
| Organic Social | 92 | 406 | 147 | 186 | 277 | 403 | 313 | 353 | | | | |
| Paid Social | 203 | 1,529 | 1,667 | 1,824 | 3,515 | 3,100 | 2,769 | 2,554 | | | | |
| Google Organic Search |
| Keywords | 97 | 135 | 156 | 189 | 260 | 164 | 266 | 264 | | | | |
| URLs in Search | 221 | 167 | 159 | 169 | 214 | 222 | 194 | 199 | | | | |
| Impressions | 2,002 | 2,280 | 3,000 | 5,510 | 6,800 | 6,790 | 4,630 | 4,810 | | | | |
| Visits to Website | 67 | 67 | 69 | 149 | 120 | 164 | 134 | 149 | | | | |
| Additional Metrics |
| Email Subscribers | 323 | 326 | 332 | 357 | 405 | 429 | 454 | 506 | | | | |
| Paid Website Listings | $0 | $100 | $0 | $300 | $200 | $0 | $300 | $0 | | | | |
| Website Donations | $0 | $0 | $150 | $0 | $0 | $0 | $0 | $0 | | | | |
Social Metrics
| JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
| Facebook |
| Views | 51,258 | 79,100 | 75,800 | 55,200 | 82,400 | 73,724 | 93,600 | 48,975 | | | | |
| Viewers (unique) | 38,900 | 53,100 | 48,300 | 35,400 | 57,100 | 45,390 | 53,500 | 30,699 | | | | |
| Followers | 657 | 1,157 | 1,555 | 1,707 | 1,851 | 2,197 | 2,460 | 2,566 | | | | |
| Follower Growth Rate | 1,188% | 76.10% | 34.40% | 9.77% | 8.44% | 18.69% | 11.97% | 4.31% | | | | |
| Content Interactions | 3,100 | 1,900 | 4,500 | 977 | 1977 | 2,132 | 1,738 | 1,413 | | | | |
| Engagement Rate | 7.97% | 3.58% | 9.32% | 2.76% | 3.46% | 4.70% | 3.25% | 4.60% | | | | |
| Instagram |
| Views | 18,000 | 17,700 | 66,200 | 19,000 | 14,600 | 11,204 | 15,881 | 14,965 | | | | |
| Viewers (unique) | 11,100 | 21,100 | 53,500 | 18,400 | 12,400 | 6,524 | 10,845 | 9,965 | | | | |
| Followers | 266 | 383 | 835 | 886 | 972 | 1,010 | 1,170 | 1,261 | | | | |
| Follower Growth Rate | N/A | 47.74% | 112.47% | 6.11% | 9.71% | 3.91% | 15.84% | | | | | |
| Content Interactions | 1,100 | 967 | 3,400 | 675 | 829 | 641 | 950 | 1,235 | | | | |
| Engagement Rate | 9.91% | 4.58% | 6.36% | 0.04% | 6.69% | 9.83% | 8.76% | 12.39% | | | | |
| TikTok |
| Impressions (views) | | 497 | 60,111 | 32,805 | 125,500 | 76,600 | 55,500 | 89,700 | | | | |
| Reach (unique) | | 279 | 58,979 | 31,902 | 89,100 | 68,119 | 31,430 | 14,300 | | | | |
| Followers | 15 | 18 | 953 | 1,326 | 1,343 | 1,392 | 1,406 | 1,419 | | | | |
| Follower Growth Rate | | 20% | 5,194.44% | 39.14% | 1.28% | 3.65% | 1.01% | .92% | | | | |
| Content Interactions | | 17 | 3,448 | 1,579 | 386 | 321 | 270 | 231 | | | | |
| Engagement Rate | | 6.09% | 5.85% | 4.95% | .43% | .47% | .86% | 1.62% | | | | |
